Welcome to the home of on-demand business coaching.
Game-changing tools, templates & techniques that give you complete control of your company’s success!
Welcome to Show Me How To… (SMHT) the online product publishing business and brainchild of Jeff Austin & Kevin (Mack) McDonald distilling decades of business acumen & consulting experience into a series of proven & quickly implementable methodologies accessed & explained via on-demand training products.
These online products feature proprietary tools, templates & techniques that have been finely tuned and successfully deployed in hundreds of clients’ businesses during a decade of coaching & consulting. As Jeff explains:
“Show Me How To… is an exciting new platform which allows small businesses to get their hands on the game-changing tools & processes we normally deliver face-to-face with clients of our consulting business, in a cost effective on-demand online video training format. It means businesses who would normally not be able to afford our consultancy or for whom location would create a barrier to working with us, can now access the same information, at a fraction of the price – and they can do it in their own time.”
SMHT products explain & show you how to implement unconventional business thinking to revolutionise your business and drive your business results… and all at a fraction of the price of the face-to-face consulting!
INSTANT ACCESS RECRUITMENT SOLUTION
The first in the series of on-demand training products is our Instant Access Recruitment Solution. This product completely contradicts conventional thinking on the typical hiring process and lays out an entirely new approach that will permanently revolutionise your thinking and your recruitment results. We’ve helped hundreds of companies transform their business by attracting & hiring the right people using these techniques – without having to offer unsustainable salaries packages..!
ABOUT US
G’day and thanks for stopping by…
I’m guessing you’re here to find out a little more about us before clicking any big orange buy buttons – am I right?
OK, then lets get into it with a little more on the who, how, what, why of Show Me How To…
And since the founding concept of SMHT is to present incisive business thinking in easily-digestible bite-sized chunks, lets do this in a rapid-fire Q&A style… in part because it’s fun, in part because it’s easier to take in, and in part because you’ll get to the bits you’re interested in much quicker that way.
Oh and incidentally, that’s how we’ve approached the delivery of our online products too!
So who’s behind SMHT… and why does that matter? SMHT is the brainchild of Jeff Austin & Kevin (Mack) McDonald…. believe it or not these guys have over 60 years of combined business experience between them, they’ve managed, owned and sold numerous successful businesses by employing the strategy & tactics you’ll discover in their online products.
Jeff’s background is expansive and he specialises in People Development, HR Recruiting, Leadership & Communication, together with Understanding & Resolving Conflict. This expertise comes from 15 years as a business manager in industries from Hospitality, Food & Beverage to Media and Sales & Marketing. Since 2003 he has built his own business improvement consultancy (Actual to Ideal™) working directly with over 130 clients from an almost equally broad number of industries. He is also co-owner of a successful commercial printing entity. And in case you feel he doesn’t have enough on his plate, he’s also a full time husband, dad, home renovator and U6 soccer coach!
Mack’s career has taken him across the nation and indeed across the globe as Group GM for a major Hospitality chain. His business management experience has been further broadened filling the role of CEO for industries as diverse as Vehicle Hire to Civil Construction. His expertise is expansive and the skills that top his list include Introducing and Implementing Business Systems, Real Time Budgeting and Forecasting, Team & Individual Results Development, and Communication for Clarity & Consistency. Having sold his hugely successful Telecommunications business in 2010, Mack joined Jeff in Actual to Ideal™ and together they continue to build on it and their new SMHT venture. And if after looking at Mack’s photo, you’re thinking that he reminds you of someone… we too are convinced that he’s a not-too-distant relative of Robin Williams!
All of their experience means they know a thing or two about business, they know a thing or two about coaching other people to be great in their businesses, and now you can get access to their methods – on demand.
What do they know… and why should I care? Well, you don’t get to be a specialist who can then coach others to excel by merely reading books and understanding theory. It comes from active, up-to-your-armpits involvement in every aspect of a business. And via Actual to Ideal™, that is exactly what these guys do. They engage with, learn from and provide coaching to, everyone in their client’s businesses – for periods of 12 months and more. This means that when you engage their expertise, you’re not just getting one side of the story. You’re not getting Management Rhetoric. And you’re not getting a ‘one fix fixes all’ approach. You’re getting whole of business thinking – whole of business solutions – with methods, communications and systems that involve everyone. After all – isn’t that when positive & lasting change happens? When overwhelming majorities believe and commit?
What’s the BIG idea behind SMHT? The founding concept of SMHT is to present incisive business thinking that challenges the norm in easily-digestible, bite-sized chunks of information. The big idea is to make optimal business practices available to you via on-demand online coaching that show you how to implement them in your business. SMHT is a new name using their tried and tested Consultancy practices – at a fraction of the ‘Get Jeff & Mack involved’ price
Why is there only one product available and why did you start with a recruitment product? Well, there’s a philosophical reason and a practical one. From a philosophical perspective, the extent to which a business is successful is usually directly related to the employees within it, so it’s crucial to start at that point if you’re trying to improve your business. From a practical perspective, it takes a great deal of time and effort to produce a comprehensive product that we’re happy to put our name to, so we think it makes sense to start with one core product and grow organically from there.